adidas_gropius-passagen_4601.jpgadidas_karstadt-sport_hh_39.gifadidas_gropius-passagen_4143.jpgadidas_bln_sportscheck_2031.jpgadidas_bln_sportscheck_2126.jpgadidas_bln_sportscheck_2429.jpgadidas_bln_sportscheck_2803.jpgadidas_mh_engelhorn_0951.jpgadidas_oba_engelhorn_966.jpgadidas_karstadt-sport_hh_3810.jpg

Shops
30.08.2011

Trademarketing is all in

Projektpilot has managed and implemented the design of the Points of Sale of the adidas campaign “adidas is all in” in Germany, Austria and Switzerland. From March to Mai 2011 Guerrilla activities and flash mobs placed the the biggest brand initiative in the history of adidas at 17 top trading partners.

The cip trademarketing GmbH designed all promotion actions and implemented them. The trade marketing campaign positions the key products ‘adizero F 50 Football’ and ‘adizero F50 Runner’ as well as ‘Clima Cool’ – all three trainers – at the Point of Sale drawing big attention to their distinctive features: lightness and speed stand for adizero, Clima Cool offers cooling ventilation. In order to reach out to young people with the campaign, adidas started activities like flash mobs and other dynamic promotion activities that lead to the Point of Sale design arranged by Projektpilot.

Client:  adidas AG
Location: Germany, Austria, Switzerland
Design: D’art Design Gruppe GmbH
Events: cip trademarketing GmbH

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adidas_gropius-passagen_4601.jpg
adidas_karstadt-sport_hh_39.gif
adidas_gropius-passagen_4143.jpg
adidas_bln_sportscheck_2031.jpg
adidas_bln_sportscheck_2126.jpg
adidas_bln_sportscheck_2429.jpg
adidas_bln_sportscheck_2803.jpg
adidas_mh_engelhorn_0951.jpg
adidas_oba_engelhorn_966.jpg
adidas_karstadt-sport_hh_3810.jpg