Schüco shows a mediatectonic stand design on BAU 2013

For the first time, Projektpilot supports the system supplier Schüco by realising the mediatecture off its stand architecture in Munich.

In the context of the fair motto “Man. Nature. Technology” a fair stand architecture with versatile mediatectonic elements was develop on overall 2,390 square metres. The mediatecture realised by Projektpilot with touch-screens, shift-screens and the so called expert table forms the backbone of the arrangement of different topic studios: Paramentric Freedom, Intelligent Functionality, Simply Smart, Energetic Modernisation. Thus, also the highly complex Schueco contents can be explored simply and playfully.

Seven highlight topics at the expert table can be operated via the horizontal touch-screen. The expert table convinces thanks to its operating dramaturgy: A freely selectable object control via token allows for an intuitive use of the station. Thus, the visitor himself can translate innovation from the media drawing board into the third dimension and experience it virtually.

In the topic studio “Simply smart” 3 media components are merging: backlit Schueco window exhibits, a graphic highlighting of all innovations as well as two shift-screens with touch-screen function, which can be controlled via all exhibits. The tripartite arrangement allows to directly approach all highlights via the screens and to grasp them in depth.

The mediatecture of all other topic studios also simplifies the exploration of the highly complex Schüco contents.

Client: Schüco International KG
Location: Bau, München
Performance: Mediatecture
Partner: D’art Design Gruppe
Date: 14.-19.1. 2013

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