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Trade Fair
18.03.2014

Realization for D'art Design Gruppe at EuroShop 2014

Projektpilot realizes in partnership with Visage the 247sm sized crossmedia brand architecture for the creative agency D’art Design Gruppe at EuroShop 2014. Both companies are responsible for the realization of the wooden architecture and the integrated mediatecture.

For already the 8th time in a row, Projektpilot realises the brand appearance of D’art Design Gruppe at the EuroShop, world-leading fair for trade investments in Duesseldorf. This year's motto on the 247 sqm large brand world is "UNDO" and visualizes the process of design by means of a media exhibition area.

The wooden architecture built from oversized wooden building stones invite visitors into an almost sacral exhibition space.  There is music in the background, nevertheless visitors immerge in a calm atmosphere with a multimedia exhibition at the centre table in the brand world's core. A huge, almost floating wooden table holds several tablets for visitors, with which they can decrypt the exhibition codes on the walls. Last but not least, visitors can experiment with the priniciple "do and undo" with the help of thousands of wooden building stones.

Customer: D’art Design Gruppe, EuroShop 2014
Fair: Messe Düsseldorf
Size: 247 qm
Photography: Lukas Palik
Partner: Visage Messe- und Ausstellungsbau GmbH

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dart_euroshop2014_lp_img_4413.jpg
dart_euroshop2014_lp_img_4406.jpg
dart_euroshop2014_lp_img_4365.jpg
dart_euroshop2014_lp_img_4284.jpg
dart_euroshop2014_lp_img_4159.jpg
dart_euroshop2014_lp_img_4102.jpg
dart_euroshop2014_lp_img_4071.jpg
dart_euroshop2014_lp_img_4012.jpg
dart_euroshop2014_lp_img_3987.jpg
dart_euroshop2014_lp_img_3966.jpg
dart_euroshop2014_lp_img_3946.jpg