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Trade Fair
04.09.2011

Projektpilot builds adidas Originals booth at Bread&Butter 2011

Projektpilot was making the trade fair stand for adidas Originals at the Berlin fashion trade fair Bread&Butter Summer 2011 for the fifth time. Together with D’art Design Gruppe the designers were implementing a multi layered Originals appearance in the Denim Base Area of the trade fair.

This is located in the hangar of the former Tempelhof airport, which has been the location for Bread&Butter since winter 2011. In compliance with the motto of the Denim Base Area "We came here to shape the future“ Projectpilot is creating a futuristic brand area for adidas. The base colour white supports the "Shape of future" across the whole area of the trade fair stand. The standing base that is dynamically bent towards the edge creates a fluid transition between the front and back wall of the stand. Three walk in pools are embedded into the standing base. In the circular hollowed out levels Originals presents various fashion and shoe collections. At the rear of the stand the design creates a direct passage to the lounge area located two metres above the ground. From here guests have an overview both of the stand and the trade fair hall.

Customer: adidas AG
Trade fair: Bread+Butter Summer 2011
LED installation: XL Solutions
Stand size: 394m²

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