Trade Fair

Power of Print: VDP at drupa 2012

Projektpilot built the drupa booth of the German Pulp and Paper Association in the look of the European Initiative “ The Power of Print”.

At the drupa 2012 the German Pulp and Paper Association (VDP) joins forces with the Print Power Initiative to highlight the importance of print as a key medium in the digital age. “The power of print” initiative is driven home by an architectural concept realised by Projektpilot in which key elements of the campaign are translated onto the VDP trade fair stand. The architecture of the latter communicates the VDP theme in a conspicuously large, three-dimensional feature: “I am the power of print”. Oversized typescript blocks in the campaign colours black, red and white graphically integrate the campaign style to create spatial structure. As a further central theme, the VDP focuses on networking the print medium with electronic media. A narrative wall takes up the medium of blogging in a large graphic to provide a visual reference to linking digital with print media.


Client: German Pulp and Paper Association
Location: drupa Düsseldorf
Size: 140 sqm

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