MFIâ€™s stand architecture is spatially divided into two areas: the ground level is reserved for the presentation of product novelties by means of architecture models, the upper floor is conceived as a space for talks with customers â€“ with an allegory to an elevated pergola. The open stand concept welcomes the visitors with two white organically shaped sculptures that serve as a presentation area for the models of the MFI shopping mall concepts in the standâ€™s front. In the standâ€™s back, visitors experience a multi-sensorial interplay of real plants, leather surfaces and interactive wooden elements on the walls: With regard to design, these MFI product novelties for interior facades of shopping malls serve as the basis for the arrangementâ€™s concept and are simultaneously made visually and haptically tangible. The facade elements are combined with a fragrance concept, which is likewise newly presented for shopping malls. This fragrance concept, which is meant to increase the quality of customersâ€™ stay in the malls, is made experienceable. On top of that, four posts with integrated screens delimit the fair stand and present a new customer tracking system conceived for sales areas.
After a few steps, visitors reach the fair standâ€™s upper floor. Surrounded by the naturally greened walls of the MFI facade concept, they experience the sensation of being in a pergola. The communication area with its comfortable and exclusive atmosphere provides space for intensive talks.
Customer: MFI Management fĂĽr Immobilien GmbH
Location: Expo Real MĂĽnchen
Partner: Dâ€™art Design Gruppe GmbH