Trade Fair

Lightness vs. Powerful Presence

In 2007 the shoe manufacturer presents itself at the international shoe fair GDS in Düsseldorf with an appearance full of contrasts. The ambitious brand appearance is realized with the certainty that results from twelve years of cooperation.

Gabor documents its market leadership on 780 sqm in an atmosphere characterized by the contradicting coexistence of lightness and powerful presence. The impressive brand architecture aims at contrasts: The edged frame architecture is contrasted by an air cushion wall illuminated in different colour shades. Distinctive perspectives in the architecture create further transparencies and arouse curiosity for the stand’s interior. The stand is put up twice a year and used for several years, so Projektpilot focused on construction quality and an elaborate technique for the assembly of the pneumatic air cushion wall.

Client: Gabor Shoes AG
Area: 780 sqm
Location: GSD 2007, Düsseldorf
Awards: ADAM Award 2007, nominated for the German Design Prize 2008.

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