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Trade Fair
18.01.2012

Inspiring Exhibition Stand for adidas on Bread&Butter 2012

Projektpilot lifts the Bread&Butter stand design for adidas Originals into an new Dimension: metres high wing elements unfold over the the current adidas Originals Area in the Denim Base.

In 2011 Projektpilot realised a seemingly futuristic brand architecture according to the motto “We came here to shape the future”, and this year the latter was literally unfolded with its wing elements in the context of a creative development. The design with its dynamic lines of the white polished elements was preserved and amended with four large-scaled wings that tower up over the current adidas Originals area. The wings add to the division of the stand for the different topics and product lines of the brand and always open up new perspectives at the 396 square meters sized brand appearance.

Client: adidas AG
Trade Fair: Bread+Butter 2012
Size: 396 qm

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adidas_bbb2012_1_966.jpg
adidas_bbb2012_19_966.jpg
adidas_bbb2012_32_966.jpg
adidas_bbb2012_45_966.jpg
adidas_bbb2012_128_966.jpg
adidas_bbb2012_650.jpg
adidas_bbb2012_145_966.jpg