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Trade Fair
20.01.2010

Bread and Butter with Three Stripes

At the winter premiere of the Bread & Butter Berlin at the historic airport Tempelhof in January 2010, Projektpilot hides the adidas Originals winter collection behind a hedge consisting of white plastic tubes that twine around the fair stand.

The inviting adidas stand design on 318 sqm attracts thousands of curious looks: The 10 km tubes material  - common cable channels – twine around the stand as if by magic and allow the visitors “intimate” peeks into the inside of the stand. Display dummies pose in catwalk-like atmosphere and present the new adidas Originals collections on four pedestals.

Client: Adidas AG
Area: 318 sqm    
Location: Bread & Butter Winter 2010, Berlin
Awards: iF Communication design award 2010

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